单词 | Meritage |
例句 | Meritage noun trademark USAGE Meritage “Some people find the word ‘Meritage’ meritorious. Others find it meretricious. But most people have no idea what it means.” ( Denver Post; June 8, 1994.) And the dictionaries provide no help: as of early 2003, no major dictionary had an entry on the term—which has an interesting history. In 1988, California winemakers sponsored an international contest to create an upscale term for a table wine blended from two or more Bordeaux varietals grown in the United States. A California grocery-store wine buyer won the contest with “Meritage,” a portmanteau word formed by combining merit with heritage. The word rhymes with heritage; it's pronounced / mer-it-ij/. Yet many wine enthusiasts mistakenly give it a Frenchified pronunciation (/mer-i- tahzh /), which has become lamentably widespread. To help keep prices reasonable, insist on the unpretentious pronunciation rhyming with heritage. With the faux-French affectation, prices will surely get out of hand.Usage notes show additional guidance on finer points of English usage. |
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