an attention-getting word or phrase used to publicize something (as a campaign or product)within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda
within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda
banner, catchphrase, cry, shibboleth, tagline, watchword
expression, idiomcatchword, cliché(also cliche)maxim, mottobattle cry, war cry
in 1513
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